![]() The name "Northwestern" or "Northwestern University," "Northwestern Wildcats," or "Wildcats" may be used with it. The "N" must be very readable with maximum color contrast. The Trademark Office must approve exceptions on a case-by-case basis. The University's stylized, registered "N" should be white, purple, or black.No other "N" will be approved by Northwestern University. When used alone, and not as part of the word "Northwestern," the University's stylized, registered "N" must be used.Northwestern University Athletic "N" and Academic "N" Do not print type or images over the logo or use the logo as a background elements.Do not separate the logo elements or change the orientation of one to the other. Do not bleed the logo off the page or crop it. Treat the logo elements as a single unit.Do not tint or screen the logo or make different elements different colors. Show the logo as one color (purple, if possible if not, in the strongest color available - i.e., in a brochure printed in black ink, show the logo in black).No restrictions exist concerning the typefaces that may be used in conjunction with the logo. Northwestern's identity system has been designed to work within a wide variety of design styles and implementations. Core pieces of the identity system (stationery, signage, etc.) employ Univers Bold Condensed as a contrasting sans-serif typeface. The typeface used in the seal and the signature is a version of Goudy that has been altered slightly for improved reproduction and legibility at all sizes.Allow a reasonable amount of space around the logo. Do not crop the logo or bleed it off a page. The seal in the logo should never appear smaller than 1/2 inch (1/2") in diameter.The official colors of Northwestern are purple and white.The wording must be very readable with maximum color contrast. The seal must be white, purple, gray, or black. The Northwestern seal must be used on a solid background. ![]()
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